Promoting responsible drinking

 

As a responsible member of the UK alcoholic beverage industry we recognise that alcohol misuse, however it happens, can cause social, medical or personal problems, especially if it occurs on a regular basis. For this reason we are committed to ensuring our brands are marketed and advertised responsibly.

Our marketing activities observe advertising and promotional codes of practice befitting a company which endorses the Portman Group code of conduct, and we also apply these standards to new media opportunities.

 

All our advertising depicts moderate and responsible drinking and in no way encourages excessive or irresponsible consumption. We provide training for our commercial teams so that they are fully aware of our code and we will continue to educate our employees on responsible alcohol consumption.

Click on the link below to find useful information regarding alcohol and drinking.